01. Nothing can stop automation 02. Don‘t set too ambitious deadlines 03. Always listen to the market 04. Users don‘t like bugs 05. Simulation expertise helps 06. Not every presentation is successful 07. What suits one customer might not suit the next 08. Look for efficient solutions 09. Support different situations with specific tools 10. On-line help can be useful 11. Forecasting and optimisation are complex 12. Select significant attributes for your forecaster 13. Maths is not everything 14. Use check-lists for testing